Welcome to SocialRep
We've seen a lot of changes in how businesses approach social data over the past 7 years, but few have had as much of an impact as Big Data. With smart devices and social media we now generate so much data, both intentionally and unwittingly, conventional wisdom assures us that every byte has value and must be captured to unlock the secrets of our next marketing success. While it's certainly true that knowing more about your market can help you deliver better products and services, I see a lot companies led astray by the promise of Big Data that will likely never pan out. Even smart companies.