SocialRep serves businesses across a wide range of industries. We've analyzed the social media landscape for the auto industry and tracked competitive maneuvers in consumer electronics markets. We've mined consumer attitudes to inform segmentation strategies for banks and mapped new markets for software products. We've helped global brands engage one-on-one with customers and startup companies explore new markets.

B2C

All consumer markets are not created equal. Some markets are abuzz with thousands of conversations every hour, others are more sedate. Some markets have highly distributed dialog traversing social and geographic boundaries, while others are highly centralized in a few monolithic communities. Even within a single market, different segments along the value chain have dramatically different dialog requiring a different strategy for analysis and engagement. A significant benefit of SocialRep's experience is the time we have spent tracking, studying and engaging a wide variety of consumer markets and products. We've leveraged our experience into several proprietary methodologies supporting market research, segmentation, positioning, demand generation, direct response, sales acceleration, media planning and even loyalty programs.

B2B

If anyone tells you B2B and B2C are all the same when it comes to social media, they haven't spent enough time in B2B. Sure, there are some similarities, but B2B has challenges that make B2C intelligence gathering look easy. In the first place, the vast majority of B2B brands are never discussed online. The miniscule size of data available for B2B brand monitoring makes other strategies for analysis necessary. Influence channels operate differently; frequency of topical coverage varies dramatically; communities aggregate and engage for different reasons and in different ways. We've developed and successfully applied B2B-specific strategies in the telecom, enterprise software and financial services industries for product development, market segmentation, competitive positioning and demand generation.

Agencies

SocialRep serves a growing number of regional and international agencies in public relations, web marketing and management consulting. Since our core focus is on tools and technology, our goal with agencies is to support the strategic relationship between agency and client and never to get in the way. Some of our agencies prefer to put us on the front line with customers, but others consume our intelligence and weave it into their own client services program. We support either approach.