SocialRep Unifies Social Selling Across Marketing, Sales And Partner Networks
Align and Enable
Motivate and Drive
Engage and Expand
Our platform turns marketing and sales reps into pipeline-generating Social Reps
Our patented social data-mining platform keeps your reps informed on what's keeping prospects up at night.
Our portal syndicates industry and promotional content to empower reps as social-savvy SMEs.
Our social selling tools and concierge services ensure your reps are always connecting and qualifying.
Our system of software and services helps you identify, enable and accelerate the right people and partners
From social readiness to solution selling fit, we can help you identify which partners and reps are ready to grow.
Based on readiness and resources, we build MDF programs and campaigns to accelerate reps and partners.
We provide comprehensive social training and support for individual reps, partner teams, and sales organizations.
Somewhere on the all-time list of link-bait titles, below Listicles, Top Trends and One Weird Trick, is an irresistible lure for professionals: Buzzwords You Must Stop Using. These posts always promise a good eye-roll. You can laugh along at the sheeple who spout trendy words (while discreetly taking stock of your own vocabulary), and when you share these posts, your likes and comments inevitably pop, with everyone sharing their own annoying examples. Beyond the odd contradiction of these articles (you’re no less a sheep for letting others influence which words you shouldn’t use than the sheep who are using those words in the first place) there’s a good reason to pay more attention to buzzwords than to be irritated by them. In the same way data-mining statisticians will count keywords to identify important trends, buzzwords can be a useful marker of important market signals. Even when they’re flowing from the mouth of a droning sales rep. Here are three massively overused buzzwords that may sound like they have lost all substance when spoken around a conference table, but actually signify something vital.
A technology “solution” signifies a more complete package that makes it easier for the buyer to achieve the intended business objective.For example, if you wanted to have corporate email back then, you’d have to buy a server from one vendor, email software from another vendor, and have your IT guy install and manage it. Today, an email “solution” allows you to be up and running with nothing required but configuring your accounts. Part of what makes “solution” confusing is that its exact meaning is often contextual based on the business problem being solved—and yes, it is often used to make an offering sound like more than it really is. But the important thing it signifies is an ongoing simplification of technology components into more complete packages that make it easier for the buyer to achieve the intended business objective.
The popularity of “engagement” points to a growing demand from buyers to be treated as more than transactional commodities.People only really started talking about “engagement” as social media rose in popularity, and buyers started ignoring the transactional sales messages of big brands and started listening instead to the brand experiences discussed by friends and peers online. Suddenly email marketing became all about “nurturing” relationships, and connecting with buyers involved a lot more dialog, measured through comments, likes and follows on the way to sales. Sure, sales reps may use “engage” to make their products sound more interesting and exciting, but the reason so many people feel so compelled to use it isn’t a fluke. It signifies a shift from the treatment of customers as commodities to be efficiently mined to a growing demand from buyers to be respected and treated as human beings.
In a world moving rapidly toward automation, “enablement” signifies technology that enhances rather than replaces human capabilities.But as advancing “solutions” shift more of our focus from making technology work, and more toward gaining the business value from the technology we deploy—the more we shift from hardware and software to “everything as a service”—the more we’re beginning to appreciate the ways that many solutions need humans. Artificial Intelligence, machine learning and NLP are all fantastic technologies that will help us achieve great things. But the power of these tools is often not in replacing humans with automation, but in enhancing human abilities to be smarter, faster and more effective in carrying out their business decisions and tasks. This is indeed “enablement”, and it stands in stark contrast to the overwhelming demand to automate.
WhatsApp, one of the world’s largest consumer messaging platforms, has recently launched WhatsApp for Business in Asia, Latin America, the US and UK. In addition to standard messaging features, the business app will add tools and services for customer service and support, as well as marketing, sales and advertising. We wrote last time about the growing popularity of WhatsApp for social marketing, now its importance to businesses is even more crucial to understand. (more…)
All over the world, marketers are exploring new ways to use messaging apps for marketing and social selling, from standard SMS to free messaging apps like WeChat, WhatsApp, LINE and Tango. We’ve gotten so many requests from our users to add messaging app support to our Social Media Center, we’ve rolled out new support for each of these applications, as well as Kakao, Skype, Slack, Viber and FB messenger. But while dozens of articles are available online discussing ways for major brands to engage customers through flashy (and expensive) messaging campaigns, few talk about techniques for smaller businesses to using messaging effectively for social selling. So let’s talk about marketing and sales with messaging apps, and tactics you can try with the Social Media Center. (more…)
Many solutions offer automation of social content. But you can't automate relationships, and you can't syndicate trust. Automation shouldn't mean turning your reps into a mindless army of retweeters. SocialRep is the only channel solution that truly empowers an authentic social rep—a trusted advisor with information at their fingertips to make buyers smarter about solving their business challenges.