channel partners
Enabling Channel Partners: Data Sheets Don’t Cut it Anymore
In this webcast, we discuss channel challenges from the Supplier perspective, including best practices for partner enablement, channel account management, and developing effective partnerships
marketing FOR cutomers
When Should You Stop Shooting at Customers?
The new world of channel marketing is inbound over outbound—instead of putting a target on the backs of customers for partner sales team to hunt, you help partners attract customers with relevant content that addresses their interests and needs.
Spotting Market Trends First With Social Media
Spotting Market Trends First With Social Media
I'm in Boston tomorrow hosting an event at the Microsoft NERD center on social media intelligence with Carol Meyers, our invaluable advisory board member and a true marketing maven.