channel partners
How Businesses Help Channel Partners Generate Demand
As cloud technology disrupts the way products and solutions are brought to market, business models are being turned inside out and many established partners are struggling to adapt.
marketing FOR cutomers
When Should You Stop Shooting at Customers?
The new world of channel marketing is inbound over outbound—instead of putting a target on the backs of customers for partner sales team to hunt, you help partners attract customers with relevant content that addresses their interests and needs.
impact as Big Data
Will Big Data Lead Your Company Astray?
Somehow, it's taken on faith that Big Data will let you capture anything and everything you want, and make sense of it automatically with the magic of technology.