One of the attractive aspects of social media and inbound marketing is that there are many ways to apply Agile concepts. You don't need to launch a comprehensive, multi-channel campaign and splash your brand and thought leadership across every network.
Inbound Channel Marketing, the process of enabling partners to engage customers with timely and targeted content to attract incoming leads, is a perfect solution to gain that visibility and use sales incentives to build a more agile and effective channel partner community.
Visibility into partner performance means seeing how partners are marketing, what kinds of reaction they're getting, what kind of market influence they can generate, and what quality of leads they can produce.
With technology selection, just adopt this simple truth: You are going to fail. So get it over with as quickly and cheaply as you can. The more time you spend planning some monumental RFP for an overarching social marketing platform, the more costly and crushing your failure will be.