MDF and Social Media: Turning Likes into Leads
Your job is to give partners the tools, the content, and the support they need to generate leads more efficiently and effectively than they’re doing on their own—or with other vendors.
Your job is to give partners the tools, the content, and the support they need to generate leads more efficiently and effectively than they’re doing on their own—or with other vendors.
Visibility into partner performance means seeing how partners are marketing, what kinds of reaction they’re getting, what kind of market influence they can generate, and what quality of leads they can produce.
The most fundamental truth of ROI: It’s nearly impossible to measure for marketing, it’s the wrong place to start with social media, and it’s a virtual recipe for social marketing disaster.
Lead gen consumes billions of dollars in marketing budgets, including technology and human capital. And yet, a typical campaign can ring up a 99% failure rate and still be called a success. Many companies don’t even act on 95% of the leads they do generate.
From SEO to lead nurturing, businesses are driving toward an automation that takes the human cost–and the human touch–out of the process as much as possible.
If you’re looking for new ideas this year or want to practice spotting trends, try crashing conference exhibit halls. Swimming in raw data is often better at sparking inspiration than any packaged presentation.
Social Selling about nurturing a shared interest upon which a relationship can be built, not just pursuing your own interest in making quota this month.
Somehow, it’s taken on faith that Big Data will let you capture anything and everything you want, and make sense of it automatically with the magic of technology.
I’m in Boston tomorrow hosting an event at the Microsoft NERD center on social media intelligence with Carol Meyers, our invaluable advisory board member and a true marketing maven.