Tag: engage

Socializing the Marketing Channel

When we say “Socializing the Channel” we mean a deliberate process of elevating your channel marketing approach from managing many 1-to-1 relationships between you and your partners to managing a digital community in which you and your partners are all contributing members.

One Content Error That Will Get You Banned On LinkedIn

My post? blasting LinkedIn? last week was a long time in coming. I’ve been working with clients for several years, strongly advocating LinkedIn as a powerful tool for engaging customers and prospects. But time after time, I’ve watched marketers get burned by poor planning, poor communication, and poor decision-making at LinkedIn. Last week I focused on? LinkedIn’s seemingly arbitrary decision to wipe out Product Pages, after thousands of companies invested in creating them, only to replace them with “Showcase” pages, which seem like a really cheap imitation of GooglePlus. I now have customers for whom we built Product Pages and championed LinkedIn asking what they should do, and whether or not LinkedIn should still be a part of their content strategy.