One of the most common refrains I hear among marketing solution providers in the channel is that any kind of partner marketing initiative must be blindingly simple for partners to execute. If you require partners to do so much as press a button from time to time, that may be too much to ask. God forbid you ask your partners to put some effort into their campaigns. The ideal scenario is for your partner to just open their mouth so your automated message can tumble out.
The story that several HubSpot customers and prospects tell is that once they were attracted as an inbound lead, they were handed over to a high-pressure and highly scripted inside sales process.
Successful social marketers offer links to objective content that is relevant to their customers, they offer their own insights on articles they read and share with the community, and they respond to the discussions that are driving engagement without relying on automatic responders.
From SEO to lead nurturing, businesses are driving toward an automation that takes the human cost–and the human touch–out of the process as much as possible.
Somehow, it’s taken on faith that Big Data will let you capture anything and everything you want, and make sense of it automatically with the magic of technology.
To understand why intelligence is qualitatively different than monitoring, and why it’s so valuable, consider the following longitudinal market analysis we just completed.
If people saying good things about your company helps sales, then why not just go out and generate good conversations? — Here’s why.