A digest of recent web posts and trends related to the rise of the hybrid office and remote selling skills. The pandemic has accelerated a trend that was already emerging before remote work became the norm: today’s sales meetings with a prospect are more likely to be 45 minutes with … Read more
In the same way data-mining statisticians will count keywords to identify important trends, buzzwords can be a useful marker of important market signals.
All over the world marketers are exploring ways to use messaging apps for marketing and social selling. Do it well, and you’ll burnish your reputation as a trusted business advisor.
Social Selling is the coordination of Social Reps and Sales Reps to manage the qualification and hand-off of social media prospects in a way that doesn’t undermine your brand experience. Sales Reps convert water flowing over the dam into revenue. Social Reps focus on making sure there’s always a steady supply of water behind the dam.
Read moreSocial Selling: Generating Demand with Social Media
Everyone’s talking about Social Selling these days, trying to get their arms around what it means and how it works. While much of the focus now is on tools and techniques, it’s important to recognize that there are different approaches and different styles of social selling, each of which are appropriate for different sales personalities and brands. What kind of Social Sales persona is right for you?
Over the past several months, social selling has become the hottest topic in social media. Depending on who’s talking it’s either the pinnacle of modern marketing or a cynical repackaging of social marketing hype. So what exactly? is social selling, why is it trending, and how is it any different from the waves of social media trends that have washed over the web in the past few years?
Read moreSocial Marketing vs. Social Selling: What’s the Difference?
Content is King and if you want your brand to stay a step ahead of the rest, then it’s important? to avoid these common pitfalls.
With cloud migration and softening economic growth, the channel partner landscape remains under pressure. Some partners are positioning to thrive; others are struggling to survive.
There’s been a stream of negative posts about social media in B2B circles lately—a marketer’s lament that social isn’t all it’s cracked up to be. It sucks your time. It doesn’t deliver results. Everyone is so fake. In fact, social media is anti-social, replacing real friendships with artificial ones. Let’s all cancel our Facebook accounts and stop? this? life-sucking abomination, as if the loom might be broken.
There’s a d
angerous? undercurrent we see developing among channel? marketing organizations? trying to deal with the? confusing landscape of social media options? that can? best be called “Checking Off the Social Media Box.” Everyone knows social media is important, but it’s hard to pin down exactly where it adds the most value, so business objectives get over-simplified to reduce the confusion.