Messaging Apps Surge in Social Selling

All over the world marketers are exploring ways to use messaging apps for marketing and social selling. Do it well, and you’ll burnish your reputation as a trusted business advisor.

Social Selling and Social Marketing have distinct roles and objectives in an effective pipeline.

Social Marketing vs. Social Selling: What’s the Difference?

 

socialsellingOver the past several months, social selling has become the hottest topic in social media. Depending on who’s talking it’s either the pinnacle of modern marketing or a cynical repackaging of social marketing hype. So what exactly? is social selling, why is it trending, and how is it any different from the waves of social media trends that have washed over the web in the past few years?

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Social Media isn't hammer

If You Hate Social Media, You’re Doing it Wrong

social media toolsThere’s been a stream of negative posts about social media in B2B circles lately—a marketer’s lament that social isn’t all it’s cracked up to be. It sucks your time. It doesn’t deliver results. Everyone is so fake. In fact, social media is anti-social, replacing real friendships with artificial ones. Let’s all cancel our Facebook accounts and stop? this? life-sucking abomination, as if the loom might be broken.

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Are you a social media guru?

Does Your Job Depend on Social Media Results?

There’s a dsocial media check boxangerous? undercurrent we see developing among channel? marketing organizations? trying to deal with the? confusing landscape of social media options? that can? best be called “Checking Off the Social Media Box.” Everyone knows social media is important, but it’s hard to pin down exactly where it adds the most value, so business objectives get over-simplified to reduce the confusion.

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How to Succeed with Social Selling

How to Succeed with Social Selling

Social Selling about nurturing a shared interest upon which a relationship can be built, not just pursuing your own interest in making quota this month.