Messaging Apps Surge in Social Selling

All over the world marketers are exploring ways to use messaging apps for marketing and social selling. Do it well, and you’ll burnish your reputation as a trusted business advisor.

channel wake up call

Verizon Just Served a Wake-Up Call to the Channel

channel wake up callVerizon finally announced their Software Defined Networking (SDN) roadmap yesterday, and while they may be playing catchup to AT&T on SDN,? it’s a shot across the bow for IT vendors as well as their channel marketing teams. In embracing SDN Verizon, like AT&T, has made it clear that they no longer view hardware as strategic, but as a commodity upon which they intend to build value for their customers.

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Socializing the Channel

12 Tips for Socializing the Channel

Social media is a significant opportunity for the channel, because it provides a way to attract and empower partners with a new marketing capability, the activity of social marketing can significantly amplify the company’s reach, and the inherent engagement involved in socializing the channel supports better relationships between the company and it’s channel partners.

Socializing the Marketing Channel

Socializing the Marketing Channel

When we say “Socializing the Channel” we mean a deliberate process of elevating your channel marketing approach from managing many 1-to-1 relationships between you and your partners to managing a digital community in which you and your partners are all contributing members.

channel forward companies

Is Your Company Channel Forward, or Stuck?

channel forward or stuck?Over the past couple of years, I’ve heard a growing drumbeat of complaints about marketing in the IT channel. I’ve heard it from channel managers, field marketers, partner marketing and sales teams. I’ve heard it phrased a dozen different ways. I’ve heard it applied to email, digital, events and telesales. But the message is always the same: “We’re not getting the traction from marketing programs we’ve always counted on.”

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Building a Unified Vocal Network

Activate Your Partners as a Unified Vocal Network

Unified Vocal NetworkFor seven years now, we’ve been delivering social media intelligence to some of the world’s largest brands, and we’ve watched marketers struggle with the concept of segmentation in social media. Segmentation is one of the fundamental principals of good marketing–the idea of dividing customers with similar needs and attributes into groups for more targeted marketing. Demographics, psychographics and behavioral economics are all time-tested techniques for segmenting markets in meaningful ways, and marketers have done backflips trying to apply them to social media.

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Social Marketing

Rethinking Social Marketing for the Channel

The key to enabling your partners for social marketing is to provide a stream of relevant content that makes it easy for partners to select, personalize and share in a way that helps them authentically build their own voice and brand.

MDF and Social Media

MDF and Social Media: Turning Likes into Leads

Your job is to give partners the tools, the content, and the support they need to generate leads more efficiently and effectively than they’re doing on their own—or with other vendors.

Measure Partner Performance

How Do You Measure Partner Performance?

Visibility into partner performance means seeing how partners are marketing, what kinds of reaction they’re getting, what kind of market influence they can generate, and what quality of leads they can produce.