Messaging Apps Surge in Social Selling

All over the world marketers are exploring ways to use messaging apps for marketing and social selling. Do it well, and you’ll burnish your reputation as a trusted business advisor.

The One Truth Behind all Social Media Trends

It’s not that marketing has become a conversation more than a pitch, or that companies no longer control their brand message, or that customers trust peers more than manufacturers. All of that is true. But there’s something more fundamental.

Social Media isn't hammer

If You Hate Social Media, You’re Doing it Wrong

social media toolsThere’s been a stream of negative posts about social media in B2B circles lately—a marketer’s lament that social isn’t all it’s cracked up to be. It sucks your time. It doesn’t deliver results. Everyone is so fake. In fact, social media is anti-social, replacing real friendships with artificial ones. Let’s all cancel our Facebook accounts and stop? this? life-sucking abomination, as if the loom might be broken.

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what is your value proposition

Does Your Value Proposition Work for Social Media?

What's your value proposition?The Value Proposition, and its close cousin, the Unique Selling Proposition, are two time-honored tools that have been used for ages to help marketers crystallize a message that is relevant to customers. In the age of social media and social selling, they still represent the crucial core of good positioning and messaging. But marketers need some new ways to address the unique challenges of dialog.

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Gallup report on social media

Busting the Gallup Study: “Social Media Myth”

Gallup Myth
Gallup creates it’s own social media myth

The Wall Street Journal released an article Monday hyping a Gallup report on the “Myth of Social Media”. The report and the article are so flawed? it’s an embarrassment to both organizations. Half of the buzz making the rounds this week manages to find the one kernel of blindingly obvious truth in the article, that social media marketing is about quality of engagement, not likes and follows. But many people are blindly retweeting the link-bait title of Gallup’s report, that the influence of social media is a myth, and it’s Gallup’s report that deserves to be busted.?

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channel forward companies

Is Your Company Channel Forward, or Stuck?

channel forward or stuck?Over the past couple of years, I’ve heard a growing drumbeat of complaints about marketing in the IT channel. I’ve heard it from channel managers, field marketers, partner marketing and sales teams. I’ve heard it phrased a dozen different ways. I’ve heard it applied to email, digital, events and telesales. But the message is always the same: “We’re not getting the traction from marketing programs we’ve always counted on.”

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