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Sales Development

Why SDR Teams are the Front Line for B2B Social Selling

Sales Development Reps are the perfect bridge between marketing sales, and the new front line for B2B social selling.

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We’ve found that brand sponsored content typically performs worse on TikTok, even on popular creators’ profiles, because the Gen Z #content consumers are more aware and unphased by ads, so be subtle and not salesy. https://t.co/YK6cb9gGjf

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As we climb through this #TechnologyStack, it’s easy to lose sight of the key to success — to connect human-to-human and develop long-term, win-win relationships that foster business growth.

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