There’s been a stream of negative posts about social media in B2B circles lately—a marketer’s lament that social isn’t all it’s cracked up to be. It sucks your time. It doesn’t deliver results. Everyone is so fake. In fact, social media is anti-social, replacing real friendships with artificial ones. Let’s all cancel our Facebook accounts and stop? this? life-sucking abomination, as if the loom might be broken.
The One Truth Behind all Social Media Trends
It’s not that marketing has become a conversation more than a pitch, or that companies no longer control their brand message, or that customers trust peers more than manufacturers. All of that is true. But there’s something more fundamental.
