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Manufacturers

What's Your Social Selling Persona?

What’s Your Social Selling Persona?

What's Your Social Selling Persona?Everyone’s talking about Social Selling these days, trying to get their arms around what it means and how it works. While much of the focus now is on tools and techniques, it’s important to recognize that there are different approaches and different styles of social selling, each of which are appropriate for different sales personalities and brands. What kind of Social Sales persona is right for you?

Read moreWhat’s Your Social Selling Persona?

channel partners

How Businesses Help Channel Partners Generate Demand

Help Channel Partners Generate DemandFor businesses that rely on channel partners to promote and sell their products, marketing is rapidly becoming a critical strategic risk. The more technology migrates to the cloud, the more it disrupts old partner business models. Reliable partners who generated sales yesterday may not be the partners driving sales tomorrow, putting millions of dollars in channel revenue at risk.

Read moreHow Businesses Help Channel Partners Generate Demand

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Finding the Fastest Path to Revenue in Social Lead Generation

Applying Agile Methods to Marketing and Sales

Discovering the Fastest Path to Revenue

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