impact as Big Data

Will Big Data Lead Your Company Astray?

Somehow, it’s taken on faith that Big Data will let you capture anything and everything you want, and make sense of it automatically with the magic of technology.

Solution for Agile Social Marketing

The Four Percent Solution for Agile Social Marketing

With technology selection, just adopt this simple truth: You are going to fail. So get it over with as quickly and cheaply as you can. The more time you spend planning some monumental RFP for an overarching social marketing platform, the more costly and crushing your failure will be.