One of the most common refrains I hear among marketing solution providers in the channel is that any kind of partner marketing initiative must be blindingly simple for partners to execute. If you require partners to do so much as press a button from time to time, that may be too much to ask. God forbid you ask your partners to put some effort into their campaigns. The ideal scenario is for your partner to just open their mouth so your automated message can tumble out.
The Pitfalls and Fallacies of Through Partner Marketing
Because Contenders show up differently than Pretenders. Their profiles are different. Their digital body language is different. And when you put the right kinds of enablement programs in front of them, the way they perform is different.
