Social Selling is the coordination of Social Reps and Sales Reps to manage the qualification and hand-off of social media prospects in a way that doesn’t undermine your brand experience. Sales Reps convert water flowing over the dam into revenue. Social Reps focus on making sure there’s always a steady supply of water behind the dam.
There’s a lot of agreement among marketers that Agile methods, originally engineered for software development, are beneficial for sales and marketing programs. But what does that really mean in practice? Without going deeply into the history of Agile Development, it’s useful to know that the move toward Agile was a … Read more
What’s the best social media strategy for my business? What social marketing applications should my company use? How can I help my sales team be successful with social selling? How can I integrate social into my marketing mix? These are questions we hear every from customers trying to navigate the … Read more
Everyone’s talking about Social Selling these days, trying to get their arms around what it means and how it works. While much of the focus now is on tools and techniques, it’s important to recognize that there are different approaches and different styles of social selling, each of which are appropriate for different sales personalities and brands. What kind of Social Sales persona is right for you?