The Single Biggest Marketing Pitfall for IT Resellers

IT Solution Providers in the channel have a number of unique marketing challenges. They have the same challenges that other B2B businesses face, from brand positioning to demand generation, but they’re compounded by the complexity of the channel ecosystems in which they operate. They’re also subject to a relentless pace … Read more

Social Selling in a Hybrid Business World

In a world redefined by a global pandemic many businesses are rapidly shifting toward a “hybrid business” model in which some employees work from home and others work in the physical office. For many employees, remote work has been easily facilitated by rapidly improving technology for virtual meetings, cloud-based applications … Read more

Updating Your Business Strategy for Social Marketing and Sales

Every day we work with growing businesses trying to improve their social marketing and sales capabilities. Since we work in the IT Channel, those businesses range from small technology solution providers to global manufacturers with marketing teams in the hundreds. But the questions we hear everyday are surprisingly consistent across teams … Read more

Enough. Facebook Needs to Step Up and End the Hate.

If you’ve followed any of our content over the years, you know we don’t like to jump on the hot-take bandwagon. We prefer to listen more than we speak. We see ourselves as geeks, not gurus. We like to see the spotlight on our customers, not on ourselves. But the … Read more

Mapping Your Fastest Path to Revenue

There’s no such thing as a Marketing Qualified Lead on the Fastest Path to Revenue. It’s all about verifying your market by finding a customer willing to buy now.

Applying Agile Methods to Marketing and Sales

Many marketers believe they could improve sales and marketing results by translating management methods originally engineered for software development into a new “Agile Marketing”. But what does that really mean in practice?