Social Selling and Social Marketing have distinct roles and objectives in an effective pipeline.

Social Marketing vs. Social Selling: What’s the Difference?

 

socialsellingOver the past several months, social selling has become the hottest topic in social media. Depending on who’s talking it’s either the pinnacle of modern marketing or a cynical repackaging of social marketing hype. So what exactly? is social selling, why is it trending, and how is it any different from the waves of social media trends that have washed over the web in the past few years?

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From CRM to Socail: The future of advertising

From CRM to Social: The Future of Measuring Customer Value

From CRM to Social: The future of advertisingA few years ago my friend and colleague Maria Sipka introduced me to a couple of professors at Wharton working on a collaborative project about the future of advertising. They invited me to submit an essay on CRM to social, one of what grew to more than 200 essays from colleagues eventually published in the online Advertising 2020 project. They promoted dialog, researched and analyzed the topics of discussion and ultimately wrote a book on their findings, recently published by Wiley.

I got a chance to see a manuscript of the book when it was being written, so I was excited to see they used a quote from my essay—one that I thought was provocative. It was a quote about the degree to which, I believe, advertising has missed the point of social media by focusing on metrics that emphasize quantity more than quality. It’s the kind of criticism that doesn’t always win friends among colleagues, so when I finally got a copy of the published book, I was surprised to find they’d doubled down and selected a second quote, one for the opening page of the book.

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channel partners

Enabling Channel Partners: Data Sheets Don’t Cut it Anymore

Channel Partners

The fourth? interview in our webcast series on The Channel’s Biggest Marketing Challenges? is with? ? Carol Meyers,? CMO at Rapid7.? Carol has? a wealth of experience and insights? on channel management, including branding, lead generation, sales support and partner management. We discuss channel partners challenges from the Supplier perspective, including best practices for partner enablement, channel account management, and developing? effective partnerships.

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