Mapping Your Fastest Path to Revenue
There’s no such thing as a Marketing Qualified Lead on the Fastest Path to Revenue. It’s all about verifying your market by finding a customer willing to buy now.
Four Simple Questions to Fix Your Value Proposition
Before setting out to find the Fastest Path to Revenue it helps to simplify the most essential elements of your value proposition.
Finding the Fastest Path to Revenue in Social Lead Generation
Finding the Fastest Path to Revenue is about laying out the shortest route between a marketing activity and its impact on sales
Applying Agile Methods to Marketing and Sales
Many marketers believe they could improve sales and marketing results by translating management methods originally engineered for software development into a new “Agile Marketing”. But what does that really mean in practice?
Agile Marketing: Discovering the Fastest Path to Revenue
The Fastest Path to Revenue is an agile organizing principle that helps you focus on the marketing and sales priorities that matter the most.
3 Overused Buzzwords You Should Immediately Stop… Ignoring
In the same way data-mining statisticians will count keywords to identify important trends, buzzwords can be a useful marker of important market signals.
The Pitfalls and Fallacies of Through Partner Marketing
Because Contenders show up differently than Pretenders. Their profiles are different. Their digital body language is different. And when you put the right kinds of enablement programs in front of them, the way they perform is different.
WhatsApp Launches Business App to Connect with Customers
WhatsApp, one of the world’s largest consumer messaging platforms, has recently launched WhatsApp for Business.
Messaging Apps Surge in Social Selling
All over the world marketers are exploring ways to use messaging apps for marketing and social selling. Do it well, and you’ll burnish your reputation as a trusted business advisor.
The One Truth Behind all Social Media Trends
It’s not that marketing has become a conversation more than a pitch, or that companies no longer control their brand message, or that customers trust peers more than manufacturers. All of that is true. But there’s something more fundamental.