The driver for business adoption of social media, through collection of online data, is vacillating between the imperative to double down on predatory behavior or to pursue sustainability by connecting more meaningfully with customers.
Focusing relentlessly on growth produces great results for investors, but it doesn’t produce a great product when the market and technology landscape is evolving so rapidly.
So much of the advertising world is struggling to get social media, and WK/Old Spice/P&G just nailed it.
A new way to play an old game, and a fascinating look at how social media can affect the balance of power in the fight for control over information—and over the hearts and minds of a society—between governments and civilians.
When I was growing up my mother had a print of a Picasso painting over her desk. It was an image of a bull, and though I didn’t get it at the time, the technique was quintessentially Picasso. The simplicity to me looked childish. It looked like something I could … Read more
Dropping in unannounced to online conversations and plaster an ad on the virtual forehead of consumers does not make you a part of anyone’s social circle.
Today marks a change in SocialRep’s development. We’ve been adding developers to our team, accelerating production, and bringing on new customers from outside our core network.
When the care and maintenance of a major software system is resolved through SaaS, it doesn’t mean every problem is solved.