What’s the ROI on Social Media ROI?
The most fundamental truth of ROI: It’s nearly impossible to measure for marketing, it’s the wrong place to start with social media, and it’s a virtual recipe for social marketing disaster.
Social Channel
How Channel Partners Can Extend Your Brand
The best way to amplify your message is to empower partners and employees with a rich source of targeted and relevant content they can easily reshare in their own voice to the networks they value.
Are Your Lead Generation Tactics Toxic?
Lead gen consumes billions of dollars in marketing budgets, including technology and human capital. And yet, a typical campaign can ring up a 99% failure rate and still be called a success. Many companies don’t even act on 95% of the leads they do generate.
How to Succeed with Social Selling
Social Selling about nurturing a shared interest upon which a relationship can be built, not just pursuing your own interest in making quota this month.
Stop Talking About “Social”!
I was talking to a prospect recently about an innovative social media program we’ve been delivering with great success for one of our clients.”That’ll never fly here,” he said, without even getting past the opening line. Why? “The VP who controls the budget is tired of hearing about ‘social’. Can … Read more
Social Media Pundits Get Schooled By An Ad Firm
So much of the advertising world is struggling to get social media, and WK/Old Spice/P&G just nailed it.