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Social Media Pundits Get Schooled By An Ad Firm

So much of the advertising world is struggling to get social media, and WK/Old Spice/P&G just nailed it.

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What we've learned from our customers about marketing and sales during a time of extreme uncertainty. https://www.socialrep.com/2020/04/07/marketing-in-a-time-of-extreme-uncertainty-dos-and-donts/

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We’ve found that brand sponsored content typically performs worse on TikTok, even on popular creators’ profiles, because the Gen Z #content consumers are more aware and unphased by ads, so be subtle and not salesy. http://bit.ly/2x6dS2S

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