The Wall Street Journal released an article Monday hyping a Gallup report on the “Myth of Social Media”. The report and the article are so flawed? it’s an embarrassment to both organizations. Half of the buzz making the rounds this week manages to find the one kernel of blindingly obvious truth in the article, that social media marketing is about quality of engagement, not likes and follows. But many people are blindly retweeting the link-bait title of Gallup’s report, that the influence of social media is a myth, and it’s Gallup’s report that deserves to be busted.?