Social Selling is the coordination of Social Reps and Sales Reps to manage the qualification and hand-off of social media prospects in a way that doesn’t undermine your brand experience. Sales Reps convert water flowing over the dam into revenue. Social Reps focus on making sure there’s always a steady supply of water behind the dam.
Read moreSocial Selling: Generating Demand with Social Media
Content is King and if you want your brand to stay a step ahead of the rest, then it’s important? to avoid these common pitfalls.
LinkedIn has owned the spotlight for business-oriented social media for a long time. Twitter can be leveraged as a continuing news feed and to engage with thought leaders. Facebook is a great platform to showcase a company’s culture, engage existing customers and advertise products. But LinkedIn is considered the crème de la crème of professional networking, helping professionals craft meaningful business relationships and share content that resonates with prospects. Does anyone even use Google+?
Yes, Google+ is still a relevant platform, and it may become a lot more relevant as frustration grows with LinkedIn noise and increasing spam.
One of the most common questions I get asked is “How frequently should I post?” How much is too little? How much is too much?
There’s been a stream of negative posts about social media in B2B circles lately—a marketer’s lament that social isn’t all it’s cracked up to be. It sucks your time. It doesn’t deliver results. Everyone is so fake. In fact, social media is anti-social, replacing real friendships with artificial ones. Let’s all cancel our Facebook accounts and stop? this? life-sucking abomination, as if the loom might be broken.
My post? blasting LinkedIn? last week was a long time in coming. I’ve been working with clients for several years, strongly advocating LinkedIn as a powerful tool for engaging customers and prospects. But time after time, I’ve watched marketers get burned by poor planning, poor communication, and poor decision-making at LinkedIn. Last week I focused on? LinkedIn’s seemingly arbitrary decision to wipe out Product Pages, after thousands of companies invested in creating them, only to replace them with “Showcase” pages, which seem like a really cheap imitation of GooglePlus. I now have customers for whom we built Product Pages and championed LinkedIn asking what they should do, and whether or not LinkedIn should still be a part of their content strategy.
Read moreOne Content Error That Will Get You Banned On LinkedIn
It makes sense for CRM heavy-weights to continue the migration of marketing applications and infrastructure to the cloud, but the real challenge is actual customer engagement. The battlefield is not your CRM system, it’s the platforms and networks where customers are already engaging
Successful social marketers offer links to objective content that is relevant to their customers, they offer their own insights on articles they read and share with the community, and they respond to the discussions that are driving engagement without relying on automatic responders.
Good partners—especially growing partners—don’t just want to be fed leads, they want to learn how to drive leads themselves.
LinkedIn is the world’s largest social network for professionals. They’ve done a fantastic job of making themselves an essential part of business networking. Just about anyone who wants a job, or wants to connect with other professionals, has a LinkedIn account where they carefully curate their profile. LinkedIn has almost … Read more