Spotting Market Trends First With Social Media
I’m in Boston tomorrow hosting an event at the Microsoft NERD center on social media intelligence with Carol Meyers, our invaluable advisory board member and a true marketing maven.
I’m in Boston tomorrow hosting an event at the Microsoft NERD center on social media intelligence with Carol Meyers, our invaluable advisory board member and a true marketing maven.
I’m a big fan of Marshall Kirkpatrick (@marshallk). He’s one of the best voices behind ReadWriteWeb, and one of the few people that delivers consistently good reporting and analysis on social media technology. But Marshall’s recent piece on the supposed death of Social Media ROI really deserves a crushing response. … Read more
As social media goes mainstream for corporate marketing, far too many marketers are getting caught up in activity metrics rather than value. Klout. Likes. Follows. Retweets. Everything is about volume of engagement, with little if any focus on the value of engagement. Recently I heard a senior executive at a … Read more
Dropping in unannounced to online conversations and plaster an ad on the virtual forehead of consumers does not make you a part of anyone’s social circle.