LinkedIn has owned the spotlight for business-oriented social media for a long time. Twitter can be leveraged as a continuing news feed and to engage with thought leaders. Facebook is a great platform to showcase a company’s culture, engage existing customers and advertise products. But LinkedIn is considered the crème de la crème of professional networking, helping professionals craft meaningful business relationships and share content that resonates with prospects. Does anyone even use Google+?
Yes, Google+ is still a relevant platform, and it may become a lot more relevant as frustration grows with LinkedIn noise and increasing spam.