MDF and Social Media: Turning Likes into Leads
Your job is to give partners the tools, the content, and the support they need to generate leads more efficiently and effectively than they’re doing on their own—or with other vendors.
social channel
How Do You Measure Partner Performance?
Visibility into partner performance means seeing how partners are marketing, what kinds of reaction they’re getting, what kind of market influence they can generate, and what quality of leads they can produce.
How Channel Partners Can Extend Your Brand
The best way to amplify your message is to empower partners and employees with a rich source of targeted and relevant content they can easily reshare in their own voice to the networks they value.
In Social Media, Engagement Matters More than Volume
As social media goes mainstream for corporate marketing, far too many marketers are getting caught up in activity metrics rather than value. Klout. Likes. Follows. Retweets. Everything is about volume of engagement, with little if any focus on the value of engagement. Recently I heard a senior executive at a … Read more