A digest of recent web posts and trends related to the rise of the hybrid office and remote selling skills. The pandemic has accelerated a trend that was already emerging before remote work became the norm: today’s sales meetings with a prospect are more likely to be 45 minutes with … Read more
Sales Development Reps are the perfect bridge between marketing sales, and the new front line for B2B social selling.
Social Selling is the coordination of Social Reps and Sales Reps to manage the qualification and hand-off of social media prospects in a way that doesn’t undermine your brand experience. Sales Reps convert water flowing over the dam into revenue. Social Reps focus on making sure there’s always a steady supply of water behind the dam.
Read moreSocial Selling: Generating Demand with Social Media
Everyone’s talking about Social Selling these days, trying to get their arms around what it means and how it works. While much of the focus now is on tools and techniques, it’s important to recognize that there are different approaches and different styles of social selling, each of which are appropriate for different sales personalities and brands. What kind of Social Sales persona is right for you?
Over the past several months, social selling has become the hottest topic in social media. Depending on who’s talking it’s either the pinnacle of modern marketing or a cynical repackaging of social marketing hype. So what exactly? is social selling, why is it trending, and how is it any different from the waves of social media trends that have washed over the web in the past few years?
Read moreSocial Marketing vs. Social Selling: What’s the Difference?
Content is King and if you want your brand to stay a step ahead of the rest, then it’s important? to avoid these common pitfalls.
One of the most common questions I get asked is “How frequently should I post?” How much is too little? How much is too much?
The Value Proposition, and its close cousin, the Unique Selling Proposition, are two time-honored tools that have been used for ages to help marketers crystallize a message that is relevant to customers. In the age of social media and social selling, they still represent the crucial core of good positioning and messaging. But marketers need some new ways to address the unique challenges of dialog.
Lead gen consumes billions of dollars in marketing budgets, including technology and human capital. And yet, a typical campaign can ring up a 99% failure rate and still be called a success. Many companies don’t even act on 95% of the leads they do generate.
Social Selling about nurturing a shared interest upon which a relationship can be built, not just pursuing your own interest in making quota this month.