Social Selling and Social Marketing have distinct roles and objectives in an effective pipeline.

Social Marketing vs. Social Selling: What’s the Difference?

 

socialsellingOver the past several months, social selling has become the hottest topic in social media. Depending on who’s talking it’s either the pinnacle of modern marketing or a cynical repackaging of social marketing hype. So what exactly? is social selling, why is it trending, and how is it any different from the waves of social media trends that have washed over the web in the past few years?

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what is your value proposition

Does Your Value Proposition Work for Social Media?

What's your value proposition?The Value Proposition, and its close cousin, the Unique Selling Proposition, are two time-honored tools that have been used for ages to help marketers crystallize a message that is relevant to customers. In the age of social media and social selling, they still represent the crucial core of good positioning and messaging. But marketers need some new ways to address the unique challenges of dialog.

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Are Your Lead Generation Tactics Toxic

Are Your Lead Generation Tactics Toxic?

Lead gen consumes billions of dollars in marketing budgets, including technology and human capital. And yet, a typical campaign can ring up a 99% failure rate and still be called a success. Many companies don’t even act on 95% of the leads they do generate.

How to Succeed with Social Selling

How to Succeed with Social Selling

Social Selling about nurturing a shared interest upon which a relationship can be built, not just pursuing your own interest in making quota this month.