For seven years now, we’ve been delivering social media intelligence to some of the world’s largest brands, and we’ve watched marketers struggle with the concept of segmentation in social media. Segmentation is one of the fundamental principals of good marketing–the idea of dividing customers with similar needs and attributes into groups for more targeted marketing. Demographics, psychographics and behavioral economics are all time-tested techniques for segmenting markets in meaningful ways, and marketers have done backflips trying to apply them to social media.
As we’ve previewed our solution with analysts over the past few weeks, we’ve heard it called Inbound Channel Marketing, Through-Partner Social Marketing, and Social Channel Marketing. Whatever label you put on it, we’re proud to deliver the first end-to-end platform that