Marketing
What I Learned about Marketing from Magic Johnson
Not only did Magic light up the room the moment he took the mic, he worked a ballroom with thousands of people like he was in his living room.
channel partners
Enabling Channel Partners: Data Sheets Don’t Cut it Anymore
In this webcast, we discuss channel challenges from the Supplier perspective, including best practices for partner enablement, channel account management, and developing effective partnerships
channel revenue
Incentives are No Longer Enough to Drive Channel Revenue
This webcast interview with Sridhar Ramanathan focuses on the disruption of cloud migration and how it's impacting channel revenue strategy from incentives to pipeline metrics for measuring channel partner performance.
Investing in Channel Partners
Are You Investing in the Right Channel Partners?
In our first webcast of the Channel Marketing series we discuss how to predict which of your partners will help you succeed, and which will hold you back as the market shifts towards everything as a service.
channel partners
How Businesses Help Channel Partners Generate Demand
As cloud technology disrupts the way products and solutions are brought to market, business models are being turned inside out and many established partners are struggling to adapt.
marketing FOR cutomers
When Should You Stop Shooting at Customers?
The new world of channel marketing is inbound over outbound—instead of putting a target on the backs of customers for partner sales team to hunt, you help partners attract customers with relevant content that addresses their interests and needs.
impact as Big Data
Will Big Data Lead Your Company Astray?
Somehow, it's taken on faith that Big Data will let you capture anything and everything you want, and make sense of it automatically with the magic of technology.
Spotting Market Trends First With Social Media
Spotting Market Trends First With Social Media
I'm in Boston tomorrow hosting an event at the Microsoft NERD center on social media intelligence with Carol Meyers, our invaluable advisory board member and a true marketing maven.
Complicated Road to Simplicity
The Complicated Road to Simplicity
When I was growing up my mother had a print of a Picasso painting over her desk. It was an image of a bull, and though I didn’t get it