Verizon finally announced their Software Defined Networking (SDN) roadmap yesterday, and while they may be playing catchup to AT&T on SDN,? it’s a shot across the bow for IT vendors as well as their channel marketing teams. In embracing SDN Verizon, like AT&T, has made it clear that they no longer view hardware as strategic, but as a commodity upon which they intend to build value for their customers.
The Pitfalls and Fallacies of Through Partner Marketing
Because Contenders show up differently than Pretenders. Their profiles are different. Their digital body language is different. And when you put the right kinds of enablement programs in front of them, the way they perform is different.