Channel Marketer’s Biggest Challenges: A Webcast Series

Over the course of the past several weeks, I’ve been co-hosting a podcast with Mitchell Levy at Thought Leader Life, focusing on the challenges and best practices for today’s channel marketers. We brought together channel experts on the front line of sales, marketing and strategy to talk about their insights and experiences.
We’ll be releasing the videos over the course of this week. Here’s the line up of guests, and the first introductory? video at the bottom.

Session 1: Chris Becwar, Sr Director Marketing at CCI Channel Management

chisbecwarChris Becwar is a channel marketing strategist and Senior Director of Marketing at CCI Global Channel Management. CCI provides a platform for managing channel partner financial infrastructure, including MDF, incentives, joint planning and referral program, for clients like Sony, Verizon, Google, Siemens and NetApp. Chris has an insider’s view into the challenges of building and managing effective, measurable channel partner programs at scale. We discuss the changing channel environment, and best practices for identifying? and enabling strategic channel partners.? View Post and Video

Session 2: Sridhar Ramanathan, COO at Aventi Group

channel coo

Sridhar Ramanathan is? a venerable channel marketing veteran, having spent 15 years at HP in global channel marketing roles. Sridhar is now COO of Aventi Group, a channel and product marketing consulting firm? that? advises clients like Symantec, Atlassian, SAP and Arrow on both direct and indirect sales and marketing strategy. We discuss the disruption of cloud migration and how it’s impacting partner strategy from lead generation to performance? metrics on channel partner programs. View post and Video.

Session 3: Mike McDermott, SVP Sales at Primitive Logic


Mike McDermott is a business development and senior sales executive, ? with a wealth of experience in IT and data analytics.? Mike? is SVP of sales at PrimitiveLogic, where he leads solution selling of? business and technology consulting services to Fortune 500 companies. Mike is on the integration partner side of the channel, establishing partner reselling relationships with leading technology suppliers. We discuss channel challenges from the VAR and Integrator perspective, including best practices for channel account managers and for partners adjusting to cloud disruption. View post and Video.

Session 4: Carol Meyers, CMO at Rapid7


Carol Meyers? is a highly accomplished marketing executive with a track record of success at technology companies including Lotus, Shiva, Unica and LogMeIn. Carol is now CMO at Rapid7, a provider of IT security solutions focused on security? data, analytics and intelligence. Carol brings a wealth of insights from all angles of channel management, including branding, lead generation, sales support and partner management. We discuss channel challenges from the Supplier perspective, including best practices for partner enablement, channel account management, and critical success factors for selecting and accelerating effective partners.

Introduction with Mitchell Levy

In this short introductory video, Mitchell and I discuss today’s channel marketing challenges, from? cloud migration to the impact of social media on the buyer/seller relationship.


2 thoughts on “Channel Marketer’s Biggest Challenges: A Webcast Series”

  1. I want to shout out a huge thank you to Mitchell Levy and his team at Think Aha. We were looking to do something different with content, and Mitchell really delivered. These videos were easy on us to produce, and Mitchell’s team converted them into a lot of reusable content. They were recorded on Google Hangout, and Mitchell’s team turned them into YouTube videos, as well as audio podcasts that will be available on iTunes, and then they distilled a series of more than 100 text bites that will be comprised into a short eBook and will fuel our promotion of the videos on Twitter.

    Great work, Mitchell! Well done!

  2. It was absolutely our pleasure working with you Chris. Great set of guests you were able to compile. Looking forward to reading and sharing your Channel Managment Thought Leadership AhaBook.


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