Two Lessons to Learn from Facebook’s Privacy Debacle
Facebook makes a huge mistake if they let themselves believe the value customers place on compelling social engagement today is bankable brand equity for Facebook’s future.
Facebook makes a huge mistake if they let themselves believe the value customers place on compelling social engagement today is bankable brand equity for Facebook’s future.
As social media goes mainstream for corporate marketing, far too many marketers are getting caught up in activity metrics rather than value. Klout. Likes. Follows. Retweets. Everything is about volume of engagement, with little if any focus on the value of engagement. Recently I heard a senior executive at a … Read more