Chris Kenton

Content Error

One Content Error That Will Get You Banned On LinkedIn

Don't make a content error with LinkedInMy post? blasting LinkedIn? last week was a long time in coming. I’ve been working with clients for several years, strongly advocating LinkedIn as a powerful tool for engaging customers and prospects. But time after time, I’ve watched marketers get burned by poor planning, poor communication, and poor decision-making at LinkedIn. Last week I focused on? LinkedIn’s seemingly arbitrary decision to wipe out Product Pages, after thousands of companies invested in creating them, only to replace them with “Showcase” pages, which seem like a really cheap imitation of GooglePlus. I now have customers for whom we built Product Pages and championed LinkedIn asking what they should do, and whether or not LinkedIn should still be a part of their content strategy.

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Cloud Marketing contender

LinkedIn vs IBM: Who’s the Real Cloud Marketing Contender?

It makes sense for CRM heavy-weights to continue the migration of marketing applications and infrastructure to the cloud, but the real challenge is actual customer engagement. The battlefield is not your CRM system, it’s the platforms and networks where customers are already engaging

Through Partner Marketing Automation

The Social Perils of Through Partner Marketing Automation

Successful social marketers offer links to objective content that is relevant to their customers, they offer their own insights on articles they read and share with the community, and they respond to the discussions that are driving engagement without relying on automatic responders.

LinkedIn's Customer Engagement

LinkedIn Blows Customer Engagement. Again.

LinkedIn is the world’s largest social network for professionals. They’ve done a fantastic job of making themselves an essential part of business networking. Just about anyone who wants a job, or wants to connect with other professionals, has a LinkedIn account where they carefully curate their profile. LinkedIn has almost … Read more

Social Marketing

Rethinking Social Marketing for the Channel

The key to enabling your partners for social marketing is to provide a stream of relevant content that makes it easy for partners to select, personalize and share in a way that helps them authentically build their own voice and brand.

MDF and Social Media

MDF and Social Media: Turning Likes into Leads

Your job is to give partners the tools, the content, and the support they need to generate leads more efficiently and effectively than they’re doing on their own—or with other vendors.

Measure Partner Performance

How Do You Measure Partner Performance?

Visibility into partner performance means seeing how partners are marketing, what kinds of reaction they’re getting, what kind of market influence they can generate, and what quality of leads they can produce.

Social Media ROI

What’s the ROI on Social Media ROI?

The most fundamental truth of ROI: It’s nearly impossible to measure for marketing, it’s the wrong place to start with social media, and it’s a virtual recipe for social marketing disaster.

Channel Partners Can Extend Your Brand

How Channel Partners Can Extend Your Brand

The best way to amplify your message is to empower partners and employees with a rich source of targeted and relevant content they can easily reshare in their own voice to the networks they value.