Chris Kenton
Lead gen consumes billions of dollars in marketing budgets, including technology and human capital. And yet, a typical campaign can ring up a 99% failure rate and still be called a success. Many companies don’t even act on 95% of the leads they do generate.
From SEO to lead nurturing, businesses are driving toward an automation that takes the human cost–and the human touch–out of the process as much as possible.
If you’re looking for new ideas this year or want to practice spotting trends, try crashing conference exhibit halls. Swimming in raw data is often better at sparking inspiration than any packaged presentation.
Social Selling about nurturing a shared interest upon which a relationship can be built, not just pursuing your own interest in making quota this month.
Somehow, it’s taken on faith that Big Data will let you capture anything and everything you want, and make sense of it automatically with the magic of technology.
I’m in Boston tomorrow hosting an event at the Microsoft NERD center on social media intelligence with Carol Meyers, our invaluable advisory board member and a true marketing maven.
I was talking to a prospect recently about an innovative social media program we’ve been delivering with great success for one of our clients.”That’ll never fly here,” he said, without even getting past the opening line. Why? “The VP who controls the budget is tired of hearing about ‘social’. Can … Read more
To understand why intelligence is qualitatively different than monitoring, and why it’s so valuable, consider the following longitudinal market analysis we just completed.
If people saying good things about your company helps sales, then why not just go out and generate good conversations? — Here’s why.
Facebook makes a huge mistake if they let themselves believe the value customers place on compelling social engagement today is bankable brand equity for Facebook’s future.