Social Selling is the coordination of Social Reps and Sales Reps to manage the qualification and hand-off of social media prospects in a way that doesn’t undermine your brand experience. Sales Reps convert water flowing over the dam into revenue. Social Reps focus on making sure there’s always a steady supply of water behind the dam.
Read moreSocial Selling: Generating Demand with Social Media
Content is King and if you want your brand to stay a step ahead of the rest, then it’s important? to avoid these common pitfalls.
There’s been a stream of negative posts about social media in B2B circles lately—a marketer’s lament that social isn’t all it’s cracked up to be. It sucks your time. It doesn’t deliver results. Everyone is so fake. In fact, social media is anti-social, replacing real friendships with artificial ones. Let’s all cancel our Facebook accounts and stop? this? life-sucking abomination, as if the loom might be broken.
The Wall Street Journal released an article Monday hyping a Gallup report on the “Myth of Social Media”. The report and the article are so flawed? it’s an embarrassment to both organizations. Half of the buzz making the rounds this week manages to find the one kernel of blindingly obvious truth in the article, that social media marketing is about quality of engagement, not likes and follows. But many people are blindly retweeting the link-bait title of Gallup’s report, that the influence of social media is a myth, and it’s Gallup’s report that deserves to be busted.?
Good partners—especially growing partners—don’t just want to be fed leads, they want to learn how to drive leads themselves.
LinkedIn is the world’s largest social network for professionals. They’ve done a fantastic job of making themselves an essential part of business networking. Just about anyone who wants a job, or wants to connect with other professionals, has a LinkedIn account where they carefully curate their profile. LinkedIn has almost … Read more
Your job is to give partners the tools, the content, and the support they need to generate leads more efficiently and effectively than they’re doing on their own—or with other vendors.
I was talking to a prospect recently about an innovative social media program we’ve been delivering with great success for one of our clients.”That’ll never fly here,” he said, without even getting past the opening line. Why? “The VP who controls the budget is tired of hearing about ‘social’. Can … Read more
Facebook makes a huge mistake if they let themselves believe the value customers place on compelling social engagement today is bankable brand equity for Facebook’s future.
As social media goes mainstream for corporate marketing, far too many marketers are getting caught up in activity metrics rather than value. Klout. Likes. Follows. Retweets. Everything is about volume of engagement, with little if any focus on the value of engagement. Recently I heard a senior executive at a … Read more