Mapping the Frontier of Marketing Finance

Mapping the Frontier of Marketing Finance

The simple and unfortunate reality is that the marketing profession is not sufficiently prepared to reliably generate the markets businesses need to drive sustainable profits into the future.

Cisco Flushes Flip's Brand Equity

Cisco Flushes Flip’s Brand Equity

With video capabilities just showing up in the iPhone at the same time, who couldn’t have foreseen the future of real-time video right on your mobile phone?

Social Media at the Crossroads

Social Media at the Crossroads of Sustainable Capitalism

The driver for business adoption of social media, through collection of online data, is vacillating between the imperative to double down on predatory behavior or to pursue sustainability by connecting more meaningfully with customers.

Social Media Challenges the Power of the Pentagon

Social Media Challenges the Power of the Pentagon

A new way to play an old game, and a fascinating look at how social media can affect the balance of power in the fight for control over information—and over the hearts and minds of a society—between governments and civilians.

Complicated Road to Simplicity

The Complicated Road to Simplicity

When I was growing up my mother had a print of a Picasso painting over her desk. It was an image of a bull, and though I didn’t get it at the time, the technique was quintessentially Picasso. The simplicity to me looked childish. It looked like something I could … Read more

kill social media enthusiasm

How Marketing will Kill Social Media

Dropping in unannounced to online conversations and plaster an ad on the virtual forehead of consumers does not make you a part of anyone’s social circle.

SocialRep

Blogging the (R)evolution

Today marks a change in SocialRep’s development. We’ve been adding developers to our team, accelerating production, and bringing on new customers from outside our core network.